REAL ESTATE DEVELOPMENT · LAND TO LEGACY · SPEAKINGListen to Land to Legacy

ABOUT ME

I lead projects across the full real estate development process.

I am a real estate developer and leader of GIS Companies. My work includes feasibility, entitlements, financing, design, construction, and final sellout.

Eugene Gershman in his studio

HOW I WORK

The project has to work as one business plan.

Architects, contractors, lenders, attorneys, brokers, and public agencies each see a different part of the work. I keep cost, schedule, design, financing, approvals, and sales assumptions connected so the team does not solve one problem by creating another.

Outside the project work, I host Real Estate Development: Land to Legacy, speak at industry events, join other podcasts, and am writing Before You Build a Damn Thing. Those conversations let me compare what I have seen with what other experienced people have learned.

I welcome serious conversations about operating leadership, joint ventures, speaking, and media.

Eugene Gershman at a construction site
ON SITE
Eugene Gershman reviewing work at his desk
AT THE DESK

OPERATING PRINCIPLES

Principles I use in development.

These are the questions I return to as a project moves from an idea toward execution.