FEASIBILITY
What can the site support?
Zoning, utilities, site conditions, cost, and demand determine whether the plan is worth pursuing.
REAL ESTATE DEVELOPMENT · PODCAST · SPEAKING · BOOKWatch Land to Legacy
EUGENE GERSHMAN
I develop real estate and lead GIS Companies.
I work from the first feasibility study through financing, design, construction, and sale.
I also host Land to Legacy, speak at industry events, and am writing Before You Build a Damn Thing.
REAL ESTATE
DEVELOPER
DEVELOPER
LEADER OF
GIS COMPANIES
GIS COMPANIES
PODCAST HOST
AND SPEAKER
AND SPEAKER
REAL ESTATE DEVELOPMENTFROM FEASIBILITY
TO SALE
TO SALE
HOW I APPROACH A PROJECT
I start with the numbers.
Before we spend heavily on plans or consultants, I want a realistic development budget and a clear view of the market. I also want to know which assumption is most likely to break the deal.
REAL ESTATE DEVELOPMENTJOINT VENTURESSPEAKING AND MEDIA
REAL ESTATE DEVELOPMENT
The work starts long before construction.
Feasibility, financing, design, and construction have to stay tied to the same pro forma.
FINANCING
How much room does the deal have?
The capital plan has to account for delays, cost increases, and a different exit.
DELIVERY
Can the team build it at the budget?
Design, estimating, procurement, and construction have to stay connected.
SPEAKING & MEDIA
I speak about the parts of development that become expensive when they are handled late.
My talks cover feasibility, financing, construction risk, and the assumptions that can turn a promising project into a bad deal.
Before You Build a Damn Thing
What to check before committing heavily to design, approvals, financing, and construction.
The Assumption That Can Kill the Deal
How one bad assumption can stay in the pro forma and make every later step more expensive.
Keep It, Sell It, or Develop It
How to compare development with holding or selling the property.
The reel covers two different subjects. The first clip is about design and identity. The Bisnow clip is about building efficiently at scale.
AVAILABLE FORMATSKEYNOTE · PANEL · FIRESIDE · WORKSHOP · PODCAST · MEDIA
REAL ESTATE DEVELOPMENT
LAND TOLEGACY
Land to Legacy is a podcast about how real estate gets built.
I interview developers, builders, lenders, attorneys, investors, and property owners.
We discuss real projects, including the financing, construction problems, mistakes, and recoveries. I want to know what happened and what the guest would do differently.
FROM THE EPISODE LIBRARY
Recent episodes
Watch the full conversations or use the episode guides to go directly to a subject.
Your Land Just Became a Fuel Stop
Rural land may have just become the infrastructure for the next generation of aviation.Lisa Wright, founder of Landings, makes the case that rural land may have just become a fuel stop. The conversation covers FAA rules-first regulation, regional connectivity from Upstate New York to LaGuardia, and the solar-versus-grid energy strategy for vertiports.
ADVANCED AIR MOBILITYVERTI PORTSRURAL LANDENERGY INFRASTRUCTUREFAA REGULATION
Will This ADU Pencil?
Use the right questions before an accessory dwelling unit makes sense for your property.Babak Mortazavi, founder of LADU, walks through the economics, permitting, design, financing, and neighborhood tradeoffs behind accessory dwelling units — and the homeowner's tolerance for risk.
ADUHOUSINGPERMITTINGFINANCINGPREFAB
These episodes are for general information. See each episode page for its legal, tax, investment, lending, insurance, and other subject-specific disclaimers.
EUGENE ON OTHER SHOWS
Interviews on other podcasts
I have joined other hosts to talk about development, financing, construction, family business, failure, and rebuilding.
EXIT Strategies Radio Show
How Property Development Can Build Generational Wealth
Watch the conversation
The Wealth Clock Podcast
Tough Markets and Real Estate Opportunity
Watch the conversation
Bricks and Banks Podcast
Rebuilding After Failure
Watch the conversationBrowse all 43 guest appearances
Search by show, topic, or year.
FORTHCOMING BOOK
Before You Build a Damn Thing
What Every Landowner and Developer Should Know—Whether You're Starting Small or Building Big
Development starts costing money long before construction begins. I am writing this book for landowners and developers who want to understand the process before they commit to it.
Join the early-reader list.
I will send Chapter One when it is ready, along with occasional manuscript previews and the first notice when the book is available.